SaaS Demand Generation
as a Service

StartUP MQL implements SaaS demand generation and enterprise account-based marketing campaigns to drive exponential pipeline growth for SaaS companies.

SaaS Demand Generation

StartUP MQL acts as the Fractional Head of Demand Generation for SaaS companies. We become an integral team member across Sales, Marketing & Product to implement & manage the entire SaaS Demand Generation & Lead Generation lifecycle to scale qualified SaaS leads.

StartUP MQL positions your SaaS products to highly targeted enterprise accounts with outbound & inbound marketing to generate enterprise qualified leads.

Resulting in Six-Figure Enterprise Deals.

 

What StartUP MQL Will Do As Your Head of SaaS Demand Generation:

Develop a SaaS demand generation strategy to grow a qualified and repeatable opportunity pipeline.

Align with Product, Sales, and Marketing teams to build and execute compelling and relevant SaaS lead generation campaigns.

Create multi-channel acquisition programs that seamlessly integrate digital, social, email, nurture, web, direct mail, PPC, paid media, events, and ABM.

Implement and manage the process for the development and execution of your company's strategy for acquiring, nurturing, and expanding qualified SaaS leads in new verticals.

Establish and measure KPIs for all SaaS demand generation programs to ensure expected business outcomes are achieving growth-oriented results.

SaaS Demand Generation &
Account-Based Marketing Guide

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Account-Based Marketing (ABM) has proven to be an opportunity driver for B2B SaaS startups, resulting in higher conversion rates and won annual recurring revenue. (ARR) Once we’ve ascertained your ideal customer profile, we initiate a account-based marketing strategy to engage with 1,000s of companies with the highest potential to convert into a paying customer. We approach each target company strategically, reaching the socializers, influencers and decision makers with relevant and personalized value based marketing content. Our targeted and thoughtful ABM process will maximize every outreach effort and efficiently communicate your value proposition.

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Workflow Automation & MQL Management

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StartUP MQL designs strategic workflows to efficiently and seamlessly interact with both marketing and sales. We create marketing workflows to ensure accurate and timely marketing assets reach marketing prospects, trial users and customers based on triggers and actions. Internal workflows are designed to send task, action items, calendar invites, and reminders to stakeholders. This process keeps prospects engaged and shortens the sales cycle.

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Highly Targeted Customer Profiles

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An ongoing effort, that never stops, is identifying unique audiences at each target-company that share common characteristics with previous customer acquisitions. StartUP MQL creates an ideal customer profile using learned attributions, then applies this information to create highly targeted list of companies to deliver your value proposition to. We leverage intent data to position your SaaS product to the companies most likely to purchase your startup services.

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Target Persona Titles

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We’ve developed a sophisticated algorithm which creates a heat map around the most ideal persona titles to target within an organization, targeting socializers, influencers and decision makers, with the purpose it will invoke awareness and internal communication about your SaaS product. This strategy creates faster and consistent responses leading into introduction calls, demos, and meetings.

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Look Alike Audiences

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Our team will analyze your existing CRM, as well as the companies and tiles which converted into paying customers in order to create a look alike audience. A Look Alike Audience further extends your reach into segments of people most likely to purchase your SaaS product. StartUP MQL places your value proposition in front of look alike audiences to further expand awareness and increase pipeline opportunities.

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Email Data Hygiene

Data cleansing frequently is best practice. Reach only the audience that is most likely going to engage with your communications and ads. StartUP MQL hygienes every new data entry, we remove corrupt and inaccurate records to ensure only active and accurate data is entered into the CRM and placed into a marketing campaign. We want you to maintain a good reputation with the ISP’s and a good data hygiene strategy will keep your site in good standing.

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SaaS Content Marketing

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With over 20 successful years of developing B2B SaaS demand generation strategies, we’ve mastered the art of crafting personalized value proposition content. Our formalized approach to sharing your content in “snack bites” will capture the prospect’s attention within the early stages of the prospect’s journey. A strong snackable content strategy is proven to invoke high response rates, leading to a high volume of calls, demos and won opportunities.

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Reach Your Audience With Meaningful Conversation

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StartUP MQL taps into your audience within their preferred style of absorbing and responding to marketing engagements. We create omni-channel marketing campaigns to reach your audience through display ads, LinkedIn, email marketing, retargeting, SEO and even direct mail. Our strategic ABM approach is proven to increase awareness and mass engagement, empowering SaaS startups with meaningful connections to the most valuable stakeholders in their B2B audience.

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Targeted Drip Emails

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StartUP MQL emails your value propositions to highly targeted contacts through drip campaigns. On average, 90% of responses occur on or after the 7th email touchpoint, which is why we craft 10 snackable email messages covering your value proposition in orchestrated drip campaigns. We place your SaaS product in front of high value contacts in multiple departments at each organization, guaranteed to reach socializers, influencers and decision makers with strategic and well crafted emails.

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SaaS Omnichannel Marketing

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We encompass several omni-channels for consistent top of funnel and sales pipeline development. StartUP MQL reaches your audience through email drip campaigns, targeted display ads, LinkedIn Ads, social, video ads, and partner newsletters. Each channel is optimized to generate a consistent stream of high converting traffic back to dedicated and relevant landing pages and every channel is pipped back into your CRM to record each attribution and trigger workflow automation.

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Customer Analytics & ROI

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Analytics is at the root of every marketing campaign, each marketing channel publishing ads is integrated into your startups CRM, every action is tracked and recorded for full data transparency. We analyze real time A/B testing data to determine an ads performance, then decide how a campaign progresses forward, if it requires content revisions or if the ad is pulled. StartUP MQL makes decisions based on data, not assumptions, which yields to higher ROIs.

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Account-Based Marketing, SaaS Demand Generation & B2B Lead Generation for SaaS Startups.