Workflow automation is a process of using rule-based logic to launch tasks on their own without any human intervention. Once you establish the rules and logic, automated workflows can send emails, set up reminders, trigger drip campaigns, schedule tasks, schedule meetings on the calendar, and much more; they also spare your team from having too many tedious responsibilities by reducing many of their day-to-day manual processes! In addition to workflow automation moving processes forward, it also plays a critical role in enhancing the demand generation and lead generation flow, driving all of your marketing qualified leads (MQLs) to sales reps in a timely manner, accurately updating the CRM, and precisely putting each qualified lead into the right stage in the sales pipeline.