Email marketing will become your most important channel that drives traffic, engagement and opportunities into the sales pipeline, and our team of experts will dive into the performance data and analytics to ensure our email marketing strategy is data driven and consistent.
Each email campaign will go through A/B testing, we will publish one variation of your email copy to a subset of your target audience and a seperate variation to another subset of your target audience, with the defined goal of discovering which variation delivers the best results. We’re testing email subject lines, content, graphics, and comparing which works best with your audience. A data driven approach will ensure better outcomes with each published campaign.
