StartUP MQL designs and implements a transparent process to track every campaign touchpoint and engagement from lead to won opportunity, in order to comprehend which marketing channels are impacting your pipeline opportunities and ARR. We understand it is important to know how much each lead, opportunity and won customer cost your startup, these numbers will greatly affect whether you continue to invest or burn marketing dollars in certain channels. Your investors and board members will require these metrics each quarter, and we enable you with the data to present to them.