As a SaaS company, you have one goal in mind: to generate more leads. Lead generation is important to the success of your business because these are prospects who are actually interested in what you have to offer. They could become customers down the road if they’re treated correctly during their initial contact with your brand. So, how do you generate more leads? In this post, we’re going to explore 12 strategies that SaaS companies can implement into their lead generation plan. By following these guidelines, you’ll be able to dramatically increase your lead flow within a few months.

Partnering with a demand generation agency that specializes in generating B2B SaaS leads by implementing demand generation and marketing automation will rapidly accelerate quality opportunities into the sales pipeline. StartUP MQL makes it easy to achieve your sales and marketing goals quickly, since we develop a demand generation framework directly into your marketing tech stack vs driving unknown opportunities into your sales pipeline. Essentially, your startup is generating their own opportunities, StartUP MQL merely executes and manages the demand/lead generation process.

How to use content marketing to get more leads, build your brand, and generate revenue. This guide will help you create a content marketing strategy that’s unique for your business.

Content marketing is content that's designed to attract and engage prospects, with the goal of acquiring or developing business. Content can include articles, blog posts, videos, webinars, guides, whitepapers, infographics - whatever content will help you attract and retain customers.