LinkedIn is the most efficient channel for B2B lead generation, this is especially true for SaaS startups requiring enterprise deals valued over six figures. LinkedIn allows you to generate leads through several different lead streams, like posting blogs, infographics, eBooks, sending InMails and connecting with buyer personas. The business peer-to-peer network is considered one of the best social media networks for lead generation in terms of engagement level, as LinkedIn’s user engagement is much higher than on Facebook or Twitter.