LinkedIn Lead Generation for B2B SaaS Startups
LinkedIn is the most efficient channel for B2B lead generation, this is especially true for SaaS startups requiring enterprise deals valued over six figures. LinkedIn allows you to generate leads through several different lead streams, like posting blogs, infographics, eBooks, sending InMails and connecting with buyer personas. The business peer-to-peer network is considered one of the best social media networks for lead generation in terms of engagement level, as LinkedIn’s user engagement is much higher than on Facebook or Twitter.
More than 300 million business professionals around the globe spend their time every day on LinkedIn, with an average session of 17 minutes. This has proven to provide great opportunities for generating high-quality B2B sales leads.
LinkedIn is the perfect place to be if you want your business in high demand. It's not just about generating leads - it also helps build strong relationships with potential customers and employees alike! In this guide, we'll show how using LinkedIn correctly can turn into the most valued lead generation channel for any established company or startup, and while doing so on autopilot.
Is your cold marketing not generating quality B2B leads or just not working?
The days of cold calling are long gone. For most companies cold calling just doesn't work anymore - too many people have cell phones and answering machines or voicemail apps to get rid of your message before you even leave one! Sadly most startups rely on cold calling as their sole source for generating new leads and customers. Stop leveraging an outdated sales method that has stopped being effective 15 years ago.
Why are cold calls such a poor choice for out reaching to cold prospects? Mostly because people hate receiving calls that interrupt their day, focus, and priorities.
Needless to say, the current state of reaching prospects via cold calling is not great, even if your product or service truly stands out on its own as something special- no one will listen because they're too busy filtering through all requests coming at them constantly. This is exactly why prospecting on LinkedIn can be such a powerful tool for finding new clients.
LinkedIn | The Most Powerful Lead Generation Tool for B2B SaaS Startups
LinkedIn is a place where you can meet new people and build valuable business connections with them. This particular social network isn't necessarily for making friends but for connecting to other like minded professionals that might open the doors of opportunity. (however, it is nice when a friendship is developed through a new connection on LinkedIn, we’ve made several new friends over the years)
Professionals tend to pay much more attention when they receive an InMail message or connection request on LinkedIn than, say, cold emails from complete strangers.
It's not a question of whether you should use email outreach or not, it’s just that outdated methods like cold calling are trending behind other techniques. In fact, combining your marketing emails with LinkedIn prospecting will increase your reply rate with your target prospects and personas by 10x.
LinkedIn is an extremely powerful lead generation tool and we hope you will consider using at least one of these LinkedIn channels as a way to generate qualified marketing leads:
posting LinkedIn blog posts
publishing LinkedIn infographics
publishing LinkedIn eBooks on LinkedIn (with LinkedIn Lead Gen Forms)
posting LinkedIn status updates or LinkedIn replies with a LinkedIn Lead Gen Widget
Marketing professionals can also use LinkedIn Pulse and LinkedIn Publishing to promote their B2B content and generate LinkedIn leads from LinkedIn Publisher. LinkedIn Publishing allows you to publish LinkedIn articles that can help you to increase traffic and drive sales leads.
At StartUP MQL, we use a very strategic approach when combining cold marketing emails and LinkedIn outreach to generate qualified B2B leads. Our strategic approach has been very successful for ourselves and customers, producing more than $500,000,000 in pipeline opportunities.
Let us take your LinkedIn marketing efforts to the next level! StartUP MQL will automate everything you need, so that generating new quality B2B leads and engaging your target audience becomes an easy and reliable task.
(Since you’re reading this article, you might be interested in 12 Key Lead Generation Strategies for SaaS Startups)
Generate Quality B2B Leads with Lead Generation Automation on LinkedIn
The right LinkedIn strategy can be the difference between success and frustration. Fortunately, there are automation tools like Phantombuster or Meet Alfred that make it easy for professionals to generate leads on their own time without having any technical knowledge whatsoever! We were able to generate over 10,000 new LinkedIn connections for one of our customers in just 2 weeks using automation tools and a well thought-out lead generation strategy.
LinkedIn is a fantastic tool for professionals to build their business, but it can be spammy if not used properly. That’s why we created this step-by-step guide on how to use automation on LinkedIn so that your profile doesn't get blocked or muted by mistake!
Step 1: Connect Your LinkedIn Account
Connect your LinkedIn account to your preferred marketing automation software like Phantombuster or Meet Alfred.
Once your marketing automation software has been connected to LinkedIn you’ll be able to control the LinkedIn outreach process within your automation software.
Step 2: Craft Personalized Messages for Automated Sequences
Instead of doing tedious work by hand, you can automate it with your automation software. Create your outreach messages so it’s personalized, tailored, short and to the point- you want the message to immediately resonates with your target persona. Then create a sequence in advance and let automation take care of sending out prospect messages as well as follow-ups when needed!
Step 3: Prepare Your Prospecting Campaigns
With the right personas in mind, it’s now time for you to set up your prospecting campaigns with the automation software. Most LinkedIn prospecting software will let you either choose people manually or use custom criteria which includes targeting your audience by geographic location, job title, industry, company name, revenue, or years in business - this way you’ll be able to engage prospects on LinkedIn without any hassle.
Step 4: Measure and Revise
Lastly, your LinkedIn outreach campaigns should be data driven, leaving you plenty of options for making improvements and adjustments. Analyzing your campaign metrics regularly you’ll be able to make data-driven changes to improve campaign performance in real time.
