LinkedIn is the most efficient channel for B2B lead generation, this is especially true for SaaS startups requiring enterprise deals valued over six figures. LinkedIn allows you to generate leads through several different lead streams, like posting blogs, infographics, eBooks, sending InMails and connecting with buyer personas. The business peer-to-peer network is considered one of the best social media networks for lead generation in terms of engagement level, as LinkedIn’s user engagement is much higher than on Facebook or Twitter.

If you want to generate qualified leads, it's essential that your content is reaching the right people. Content syndication gives marketers access to audiences of publications such as Bloomberg Business, C|Net, and MarketWatch, which could give them an edge over their competitors when looking for new business partners or software services! Expanding your reach into new audiences will increase your lead generation flow, and it will extend your reach into new industries and segments you may have been unaware there was a great product fit for.